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Hi, I'm Charlotte, I am a graphic design graduate as of July 2022  from Leeds Arts University. Welcome to my website which is a showcase of some of the work that I have produced over the last few years at uni. After leaving university I had an internship lined up at JDO Global, this led me to become their first studio junior in October 2022. This role has seen me cover a wide range of roles in the studio, from designing to production and more giving me great incite into how a design agency works. As a graphic designer I have a strong interest in digital design with a passion for branding and creating brand worlds. I have also been exploring my animation skills and JDO have encouraged this so I can create animated designs for projects, pitches and our own social media. Thank you for visiting my site, any questions my email can be found at the top right or feel free to message me via instagram. Happy viewing :)

Tunbridge Wells/London/hybrid

Inclu.
 

Branding        Packaging        Advertising 

A haircare brand for alopecia sufferers that promotes the idea that beauty and beautiful products are for everyone. As a sufferer myself I dislike the clinical packaging of alopecia products as this is a constant reminder of the disease you have. I also found that products don't cater to peoples specific needs when it comes to their hair. People who suffer with alopecia and have straight hair require different attention than those with curly hair who need extra moisture and curl defining ingredients. Inclu aims to provide people of all hair types with products that work for them and reduce thinning. 

Shortlisted for JDORaw 2022 design competition.

Pai & Jama
 

Advertising        Branding 

Visual identity for high end sleepwear brand Pai & Jama. Influenced by the exotic scenes, imagery and symmetry of Wes Anderson films such as The Darjeeling Limited and The Aquatic Life. 

Give a Flying F*sh

Advertising        Branding 

A campaign I created to help and persuade people to start thinking about their seafood shopping habits with the hope of encouraging people to buy locally, support their fishmongers and stop unsustainable fishing habits. 

Off The Record
 

Advertising        Branding 

Off The Record Radio/Podcast Instagram content.

Creating instagram posts based on the theme of each show and working to animate designs to increase audience engagement. 

Fern Design 

Branding 

Logo re-design for Fern Design a Bespoke Kitchens and Joinery company who wanted to update their original logo that had been made in house when the company was first formed. 

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Cleanr

Branding        Packaging design 

Logo and packaging design for new cleaning brand Cleanr. A low price anti-bacterial products which give off a high end feel. The client asked for streamlined design and clean simple aesthetics. Focussing on the unique scents of each spray to create distinctive branding. 

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Dream Sequence

Packaging        Print

Record cover and sleeve design for music in the chillhop genre.​

Arket. Be Sustainable

Campaign materials promoting sustainable fashion practices. This projects aim was to create a campaign that informs and educates people on the negative impact of the fast fashion industry, how they can change their shopping habits to decrease their impact on the planet and reduce the demand on companies who sell fast fashion clothing. The brand Arket already have sustainable ethics and using their brand seemed appropriate as an example of how they can promote themselves whilst educating people on the danger of consuming fast fashion. 

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Womens equality poster design

Creating posters to highlight the inequality still present in todays society. A response to research into the use of posters during the womens liberation movement that help lead to break throughs such as the female vote. 

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Poster design 

Poster created in lockdown in response to too many months inside with my family.

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Type design 

Self led type project based on primary research about the characteristics of typefaces.

CHARLOTTE WOODS DESIGN

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